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The self-help speech was delivered to 200 jobless youngsters at Hampden Park last Friday during a Get Ready For Work event delivered by Skills Development Scotland.
The gross abuse of taxpayers' cash was rightly slammed by Scots Labour leader Iain Gray.
These youngsters don't need to be hypnotised or taught how to develop instant confidence - they need practical advice on how to find a job.
Valuable tips on how to develop their CV and how to present themselves for an interview - not a life-coaching session from an overpaid celebrity who authored a book called I Can Make You Thin.
McKenna's £20,000 fee could have been invested in a literacy or skills workshop, a CV-building course or supporting youth innovation projects.
It's enough money to fund 20 apprenticeships - that's 10 per cent of the audience who could have been given the opportunity to learn a skilled trade or profession.
I worked closely with the BBC on a special youth jobs panel where I met British youngsters to discuss their options and aspirations in the current jobs climate.
The event had a panel of experts who dedicated time to youngsters to help with their confidence, their CV, interview techniques and how to stand out from the crowd.
That practical and constructive help can make a big impact and is more beneficial and cheaper than a celebrity appearance.
For years I have given my time to advise young people and answer their concerns about employment.
As well as taking part in the BBC youth jobs panel, I have also recently judged the JCI Creative Young Entrepreneur Awards in Edinburgh and continue to develop close ties with the University of Strathclyde and Napier University.
I am just one of many innovative Scottish business leaders, entrepreneurs and academics who aren't in it for the appearance fee, but simply want to help young people get ahead in life.
If Skills Development Scotland had asked me to do it, I'd have done it for free, no question.
Mentoring and supporting youth innovation is a big part of what I do and it would have been a pleasure to help these youngsters get into work.
I'd have also brought a number of industry leaders along with me to offer a real cross-section of experience and advice.
We would have spent the best part of the day with the teenagers and wouldn't have charged a penny.
Instead, Skills Development Scotland paid the equivalent of an average year's salary for a TV hypnotist to help our youngsters find a job.
Read that statement back to yourself - it's ridiculous.
So the next time any government body decides to throw money at a celebrity speaker, I urge them to look closer to home.
We have so many business bosses with way more experience, keen to help our young people find jobs amidst what our Chancellor Alistair Darling infamously described as the worst recession in 60 years.
SDS got this badly wrong and only succeeded in sending the wrong message to our youth.
But hey, at least everyone in the audience got a signed copy of McKenna's book, Instant Confidence.
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Permalink Reply by James Hazlerig - HypnosisAustin on March 8, 2010 at 10:41am
Permalink Reply by Doreen Cohanim C.Ht on March 8, 2010 at 11:16am
Permalink Reply by Dennis Atkinson on March 8, 2010 at 4:47pm
Permalink Reply by Michael Ellner on March 8, 2010 at 7:41pm
Permalink Reply by Henxy on March 9, 2010 at 12:05am Hi Gil, et al,
My guess the writer's problem is more about McKenna's show biz persona and jealously than anti- hypnosis.
I suggest a letter to the editor campaign that respectfully speaks to the fact that hypnosis is well established as an effective tool for motivating people, inspiring hope and building confidence. I'd make the point that the young audience is much more likely to be responsive to a celebrity speaker like McKenna than other lesser known experts.
FYI- According to the US think tank The Conference Board - A well written letter to the editor is often more effective than paid advertising--
If I were the paid speaker I would have donated 1/3 or 1/2 my speaker's fee to support the good work of the organization that hired me.
Michael E.
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