the Free Hypnosis Social Network
Do you think that we should we put our fee for service on our websites yes or no?
Hi All: So I have a background in marketing therefore I understand that people buy benefits, value, and solutions - not the actual price of our service. Do you think its wise to put our fee for service on our websites or to keep it off and allow the consumer to choose whether our service is "worthy" enough?
I know everyone is different and half of the Hypnotherapists I meet have their fees listed and the other half do not. I do not want to know anyones fee by any means I just want opinions since this is something that I struggle to understand.
As a consumer I feel that I'd like to know the price of the service and if someone is not willing to share it on their site than what does he or she have to hide.
As a business person, I should be able to spark enough interest and show enough value without having my price listed.
I do indeed show my price but maybe this is preventing individuals who are in need from contacting me.
All opinions and comments are great!
Thank you,
Geoff
Replies to This Discussion
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Permalink Reply by docregal.com on -
Most here are focusing on price and value, but I consider this model lacking. People are looking for results. To charge more implies that the service provider will get results faster than a newcomer to the field. Simply said, there is a baseline fee of what is fair market value for the area, and then there is quality of services.
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Permalink Reply by geoff goodman on -
So I am very intrigued by all of the answers so far. I've even asked a few people off of this board and I'm finding that we don't value anything that's free I learned of one lifecoach who charges close to 100,000 for her seminars and people pay it because they percieve her as an authority figure.I mean this woman has a lot of clients and a huge following. Perhaps I should begins charging 300 a session claiming that my service is the best of the best.
Although I've heard some great points thus far I still feel like I'd be cheated as a consumer if price was not listed - my only reason for contacting that individual would be to find out the cost. Than I'd say wow no wonder its not posted he/she is charging x amount per session. I did an experiment a while back charging only 98 a session using the psychological factor of being less than 100 I posted this in the first paragraph on my site I had some clients not as many as I thought. Than the minute I raised the fee people saw more value in what I had to offer - interesting. I do agree that people tend to see the least expensive as "cheap" and the most expensive as "arrogant" I love all the posts thank you everyone so far
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Permalink Reply by tony cott on -
There are many who just don’t get this, the Models of what was thought of as Value vs. Cost are changing. Houses are sitting empty that have great Value and the dropping Cost has no effect at all they are still empty, Business are closing that had great Value ever hear of Bed and Bath?, look around at the strip malls that offered Value and are now empty these were the mainstay of many areas of growth. Entire towns are closing have you seen Detroit? Or many of the smaller towns in the Midwest, or the towns that built there economy on the tourist trade that are dismissing city workers due to a loss in revenue. Many who have retired are now working part time jobs.
My Friends the times are a changing.
Yes, there will be pockets of life where the standards will not be effected, note the word Pockets! There is an old Indian saying that goes something like “If you don’t see the Buffalo move you will starve”.
Geoff, I am sure you have seen a change in Marketing, the whole climate now is save what you have, to buffer yourself from the downturn that is happening and is going to continue for some time.
Results are the cornerstone of what we do, that is where the perceived Value lies. The internet is one thing, but it will never replace the Word of Mouth, it has been my experience that the bulk of clients are from the latter Model and not from the internet at all.
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Permalink Reply by geoff goodman on
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Tony,
I agree I do feel word of mouth is the best form of marketing and it shows - look at any authority figure they can charge a higher fee and no one cares because they get results. Tony robbins doesn't need any letters after his name. Even if his technique is poor one day the waking suggestion of being that authority figure works in his favor. I guess that's a whole different topic and while building up ourselves as the authority figures that we will all become we must offer value first. I still am on the side of the rope who says put the price up on the site but perhaps I am wrong and will experiment with this
Geoff
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Permalink Reply by geoff goodman on
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Tony,
I agree I do feel word of mouth is the best form of marketing and it shows - look at any authority figure they can charge a higher fee and no one cares because they get results. Tony robbins doesn't need any letters after his name. Even if his technique is poor one day the waking suggestion of being that authority figure works in his favor. I guess that's a whole different topic and while building up ourselves as the authority figures that we will all become we must offer value first. I still am on the side of the rope who says put the price up on the site but perhaps I am wrong and will experiment with this
Geoff
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Permalink Reply by geoff goodman on
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Tony,
I agree I do feel word of mouth is the best form of marketing and it shows - look at any authority figure they can charge a higher fee and no one cares because they get results. Tony robbins doesn't need any letters after his name. Even if his technique is poor one day the waking suggestion of being that authority figure works in his favor. I guess that's a whole different topic and while building up ourselves as the authority figures that we will all become we must offer value first. I still am on the side of the rope who says put the price up on the site but perhaps I am wrong and will experiment with this
Geoff
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Permalink Reply by Kevin Cole-NLPTrainingQuest.com on -
Tony~ I do see your point and at the same time, I can't help but notice that during these tough times people are seeking me out more than ever. And I even raised my monthly coaching rates an additional $100/month recently and my per session rates $25 per hour.
My thoughts regarding this are the fact that people are realizing now, more than ever, that they can invest in stocks, bonds, and real estate but there's always going to be risk there. The only real "risk free" investment is in your own personal development/personal growth that helps you hold the necessary mindset to make it through these tough economic times.
Sure the "time are a changing", but when you offer solid return on investment, people will make that investment in themselves.
Some of my one/one coaching clients are actually in our line of work and they hire me because they know that I can help them gain clients -at their rate and often time higher-... fast.
There's no shortage of clients out there and no shortage of clients that can afford you.
There's absolutely nothing wrong with lowering your rates, if that's what you choose to do to help out those that are in need, I actually respect the motivation behind it a great deal. Just note that so long as you offer return on investment, we should all feel great about charging what we charge. Even if it's not easily affordable to some. Again, so long as you offer ROI. And "if" you choose to offer a sliding scale, I strongly recommend making financial prosperity a part of the work you do and raise your rates along with helping them bring in more income. There's no shortage of money in the world today, only fearful mindsets.
Quick example, I was at a workshop of a colleague of mine that charges $100,000 a year for one/one coaching and because I charge no where near that, I was blown away that he was doing a live demo showing people how to enroll clients at that rate and the demo took him up on it! Most of the auditorium (about 300 people) were blown away, but the lesson I took from it came from the fact that after a short break, the client that he enrolled, without even receiving any actual coaching yet, came up with an excellent clear & concise plan for gaining over $20,000 in business in just a couple of weeks. It was pretty impressive to say the least...
That said, again we're talking about practice building coaching which is more of a financial ROI as apposed to a Personal Development one, but I will say this...
Model what works with others (and you feel good about)... Try it out for yourself...Notice what works...Notice what doesn't... Change your approach accordingly until you find that rhythm that works for you... and never settle for less than you and your clients deserve...
Stay Well,
Kevin
Live NLP, Life Coach & Hypnosis Training
tony cott said:There are many who just don’t get this, the Models of what was thought of as Value vs. Cost are changing. Houses are sitting empty that have great Value and the dropping Cost has no effect at all they are still empty, Business are closing that had great Value ever hear of Bed and Bath?, look around at the strip malls that offered Value and are now empty these were the mainstay of many areas of growth. Entire towns are closing have you seen Detroit? Or many of the smaller towns in the Midwest, or the towns that built there economy on the tourist trade that are dismissing city workers due to a loss in revenue. Many who have retired are now working part time jobs.
My Friends the times are a changing. Yes, there will be pockets of life where the standards will not be effected, note the word Pockets! There is an old Indian saying that goes something like “If you don’t see the Buffalo move you will starve”. Geoff, I am sure you have seen a change in Marketing, the whole climate now is save what you have, to buffer yourself from the downturn that is happening and is going to continue for some time. Results are the cornerstone of what we do, that is where the perceived Value lies. The internet is one thing, but it will never replace the Word of Mouth, it has been my experience that the bulk of clients are from the latter Model and not from the internet at all.
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Permalink Reply by Graham Old on -
'Do you think that we should we put our fee for service on our websites yes or no?'
Absolutely!
I want to be transparent with my clients from the start. I'm not going to wait for them to call and then sweet-talk them into it.
In fact, now I think of it, I want the same for myself as a client as well. I don't think I ever buy from anywhere that tries to conceal the price. It's always an immediate turn-off for me.
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Permalink Reply by docregal.com on
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Regarding the fees for sessions, it is fine to post them. Many prospective clients still call without checking online first. When that happens, I know that they need to be addressed differently, because they are less familiar with what I am offering.
A good question to fire back, when they ask for your rates is: "Have you received any other quotes yet?" This startles some. Others reply honestly. Reactions vary. Now's the time to take charge of the conversation and ask more questions! You can answer their questions afterwards.
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Permalink Reply by docregal.com on
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What the market is willing to support is a big consideration, James. How one appraises himself is not always reflected in the dollar amount he charges. Service rates can be higher if one has a larger overhead. There are many other factors that also come to play, e.g. training, years experience, track record and so on. One cannot oversimplify this down to value. I consider our work priceless! We are helping people make major breakthroughs with their lives. How can you place a dollar value on that?
James Szeles said:What you charge is the perceived value of what you think your service is worth. People tend to shop by price and when it comes to hypnosis, most of the time they have no real idea of what they are paying for. Funny you would take it as something to hide when in fact you are selling your service based on what kind of quality your proved for your client.
James
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Permalink Reply by Antoine Pruyssers on -
The value of my time and insight is way more then people can pay me, so I settle for what I reckon is what they are willing to pay me, and their mouth to mouth advertising.
Screw money! I got around with nothing, but my sharp mind when I walked across Europe to Rome, and it was the best time I had had until then.
If people want my help, they have to pay for it, and that at itself is my first "therapeutic task", to see how badly they want to get rid of their inefficient thoughts.
I'm not in hypnotherapy for the money, I make money of of it, because that way I can keep doing it all of the time, and not only in my "free time". If people don't want to pay my fee's then they don't have to. There's more then enough clients out there to fill 100 lifetimes, who will gladly pay me for my services, instead of 5years psychotherapy, 3 crackpots, 11 frauds, and a dozen types of uppers, downers, poppers and placebo's later coming back to my office anyway.
But who can blame them?
I mean who doesn't want to have gained 60 pounds because of medicine-use, having contracted brain-damage because of the drug-cocktails they were prescribed, having lost all self-esteem because they feel they're a "lost cause", and even failing at their 3 suicide-attempts?
It just makes me smile and want to sing (Goodbye England's rose .....)
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