I'm Interested in meaningful feedback on Hypnothoughts.com's Inaugural Monthly Marketing & Practice Building teleseminar/webcast:

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Permalink Reply by Greg Turner on July 28, 2010 at 11:34am

I was not in on the live call. I just got around to listening to the recording last night. As a result, today, I have already checked out the editors of the various sections of the local newspapers to whom I could send a PR. I am currently looking at google trends to learn about trending topics with an eye for finding a subject that I can tie in with hypnosis and make a PR for. Even though I do not like to go to first run movies, as I prefer to wait for the DVDs, I am thinking of investing the time and money to see "Inception", since from what I hear about it, it seems like ripe territory on which to make some hypnosis related comments.

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Permalink Reply by tony cott on July 28, 2010 at 12:08pm

The teleseminar gave me a totally different avenue to go down, as I am sure you can tell by now I am big on “out of the box” networking haha. As of now my Az office is booked until the end of Sept and my office in Calif is booked until the first week of Oct. keep in mind I also teach Yoga and have a Life Coach thing going ,so its not all Hypnotics bookings , but I do plan to use this information in opening my 2nd office in Calif which will be the end of Aug. I will let ya know when I do it and how it goes!!
Tony

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Permalink Reply by Kathleen Hanover on July 28, 2010 at 2:26pm

Well, I could post a news release I just wrote and distributed for a hypnotherapist/life coach client...but I'm pretty sure that would be cheating. :)

Thanks for the kind words and encouragement, Michael!

***UPDATE***

I just googled my client's top keyword phrase, and the news release (and his photo) is now appearing on PAGE 1 of Google results.

How much would Page 1 of Google be worth to you?

Kathleen

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Permalink Reply by Jason Keen on July 28, 2010 at 2:28pm

I was on the call and I was more than pleased with the knowledge I walked away with.

My practice is in transition - relocating in September - and I'm not seeing clients again until then. So it's an excellent opportunity to focus on refining my business plan and marketing strategy.

So I have not written a release yet, but I have it on my plan as an important part of my strategy for opening my new office - and as a regular (monthly) channel after that. And I have been doing some background work on my first one.

@ Michael - I don't think the following is necessarily where you were going with this, but here's some other thoughts:

IMHO I don't think the seminar's value should be framed in terms of whether it motivated anyone to do go out and write a release right away. Information is everywhere and either one is already motivated to apply that information or they aren't - at least to some important extent.

It seems to me like the value of the tele-seminar falls under several main categories:

1) It provided highly valuable marketing information to a group of people who really need it.

2) It added even more value to the experience of being a hypnothoughts.com member.

3) It gave Craig and Kathleen an opportunity to stand out even more, adding value to their own experience here, which will hopefully keep them around even longer - being the valuable sources of information that they are to us.

$) It contributed to my evolving understanding of PR, marketing, and on its own stood as a good example of how to provide value at no cost in the initial stages of generating leads.

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Permalink Reply by Kathleen Hanover on July 28, 2010 at 2:50pm

I can't emphasize enough how valuable online PR can be for boosting your search engine rankings and generating leads.

I just googled my hypnotherapist client again, and discovered that the same news release that is appearing on Page 1 of Google is also appearing on Page 3 of Google for his keywords. I posted the second release on one of the free PR sites that Craig was kind enough to share.

I literally wrote the release and posted it last night (actually, at about 11:00 p.m. last night!) And today, my client has visibility in the top 15 results on Google for his top keywords.

This is not rocket science, folks. It's not hard. If you listened to my presentation on Thursday, and downloaded the free press release kit, you should have everything you need to promote yourself now.

So get out there and grab the new clients you deserve! :)

Kathleen

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Permalink Reply by Michael Ellner on July 28, 2010 at 3:50pm

Hi Jason-

I truly appreciated the value of the teleseminar in terms of what was shared. it was a first rate presentation. I also got that this was an informational rather than motivational seminar --


My interest was in what was done with this wonderful gift -


Michael E.

Jason Swart said:

I was on the call and I was more than pleased with the knowledge I walked away with.
My practice is in transition - relocating in September - and I'm not seeing clients again until then. So it's an excellent opportunity to focus on refining my business plan and marketing strategy.
So I have not written a release yet, but I have it on my plan as an important part of my strategy for opening my new office - and as a regular (monthly) channel after that. And I have been doing some background work on my first one.

@ Michael - I don't think the following is necessarily where you were going with this, but here's some other thoughts:

IMHO I don't think the seminar's value should be framed in terms of whether it motivated anyone to do go out and write a release right away. Information is everywhere and either one is already motivated to apply that information or they aren't - at least to some important extent.

It seems to me like the value of the tele-seminar falls under several main categories:

1) It provided highly valuable marketing information to a group of people who really need it.

2) It added even more value to the experience of being a hypnothoughts.com member.

3) It gave Craig and Kathleen an opportunity to stand out even more, adding value to their own experience here, which will hopefully keep them around even longer - being the valuable sources of information that they are to us.

$) It contributed to my evolving understanding of PR, marketing, and on its own stood as a good example of how to provide value at no cost in the initial stages of generating leads.

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Permalink Reply by Kathleen Hanover on July 30, 2010 at 6:22am

If you need more convincing that PR can work for you...here's another update about the power of search engine optimized press releases!

As I mentioned, a few days ago a client asked me to get one of his websites on the front page of Google. This is akin to asking someone to get you on the front page of the New York Times. It's a big deal, when there are tens of thousands (or even millions) of other websites in that niche that you're competing against.

And within 48 hours I had done it.

This was my most successful search engine optimization project ever. And how did I do it? With press releases! And you can do the same thing--in fact, it will probably be a lot easier in your local market than in my client's.

It took me about four hours to research his keywords, write his news release, and distribute it online. Within 11 hours, the release itself was appearing on the first and third pages of Google results. Within 48 hours, his business was appearing in positions #5, #9 and #10 on the first page of Google results.

Now, they won't stay there forever, because SEO is a process, not an event. But this is an excellent result, just a few days before his workshop.

Because these results were so immediate, and so relatively easy to attain (and this was in the #1 media market in the U.S.), I'm thinking of putting together a seminar on search engine optimized news releases for the next HypnoSummit, if I'm fortunate to be chosen as a speaker. Would there be any interest in that? Please let me know!

Kathleen

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Permalink Reply by Michael Ellner on July 30, 2010 at 10:34am

You go girl! Congrats on your best so far-

Readers might want to check out:
HEADS UP-- Riding Waves - A Golden Opportunity for utilizing a press release - - HypnoThoughts.com
http://www.hypnothoughts.com/forum/topics/heads-up-riding-waves-a

Kathleen Hanover said:

If you need more convincing that PR can work for you...here's another update about the power of search engine optimized press releases!

As I mentioned, a few days ago a client asked me to get one of his websites on the front page of Google. This is akin to asking someone to get you on the front page of the New York Times. It's a big deal, when there are tens of thousands (or even millions) of other websites in that niche that you're competing against.

And within 48 hours I had done it.

This was my most successful search engine optimization project ever. And how did I do it? With press releases! And you can do the same thing--in fact, it will probably be a lot easier in your local market than in my client's.

It took me about four hours to research his keywords, write his news release, and distribute it online. Within 11 hours, the release itself was appearing on the first and third pages of Google results. Within 48 hours, his business was appearing in positions #5, #9 and #10 on the first page of Google results.

Now, they won't stay there forever, because SEO is a process, not an event. But this is an excellent result, just a few days before his workshop.

Because these results were so immediate, and so relatively easy to attain (and this was in the #1 media market in the U.S.), I'm thinking of putting together a seminar on search engine optimized news releases for the next HypnoSummit, if I'm fortunate to be chosen as a speaker. Would there be any interest in that? Please let me know!

Kathleen

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