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Hi Doreen, sorry if I wasn't clear. No Smoking cessation treatment takes 6 to 12 months, those are the time periods at which behaviour is measured subsequent to treatment. The issue isn't how long it takes for a person to officially quit, but how enduring the change is. What is the value of somebody "quitting" smoking for a day, a week or a month? Just because your clients officially quit at some point during your sessions with them ought not to be a measure of how successful you are at helping clients become non-smokers.
With your measure of outcome you can walk through your locality and see someone you worked with puffing away on a cigarette and tell a friend "There's another of my 99% successes, when he has finished his fag I'll ask him for a testimonial for my website." :)
So the issue I was raising was the definition of quit rates. Facilitating people to quit for a few weeks is not a very useful service, and not what the client comes for. A more sensible perspective on success rates is the extent of smoking behaviour 6 and 12 months later. This better encapsulates a meaningful assessment of quitting smoking as a long term goal.
Now I'm not suggesting that you or any other hypnotherapist ought to feel it's incumbent upon you to assess such outcomes of clients after 6 and 12 months. That can be left to researchers and researcher-practitioners, but in the absence of assessing at those time periods an individual hypnotherapist is going to be quoting success figures which make hypnotherapy look like magic compared to every other treatment in the world.
To quote Alladin, Sabatini, and Amundson from their 2007 paper "What Should We Mean by Empirical Validation in Hypnotherapy: Evidence-Based Practice in Clinical Hypnosis" in the International Journal of Clinical and Experimental Hypnosis:
"In regard to responsibility to society, empirical methods and our research base ought to be brought to bear in order to:
- Promote a prudent, even conservative, view of hypnosis regarding its role in particular treatments.
- Counter or address representations of hypnosis that have yet to be shown to be valid or reliable or that misrepresent what is known about hypnosis" (pp.126-127).
I accept completely that you are being genuine about your figures and are promoting them in good faith, but I believe your method of outcome assessment is flawed in the sense that it conflicts with how the outcome is assessed for smoking cessation for every other treatment being offered it.
Hence it may be viewed by those who are incredulous at the figures as being unhelpful in the grand scheme of things. Let's say that I am offering a smoking cessation programme that is multimodal and that I have spent a great deal of time putting together having studied the bulk of smoking cessation and nicotine dependence scientific research, and using various methods drawn from by background in psychology, addiction, psychotherapy, and hypnotherapy. If a client asks about likely success rate the answer I give will pale in comparison to the hypnotherapist who proudly claims 95% success on their website.
So is it helpful that some hypnotherapists define success in a way which is entirely different to how it is defined by everybody else in the health care field? And is it helpful to define success in a way which most clients probably don't mean when they say that they want to quit smoking?
It's a personal decision, I'm just giving my perspective. It's not my intention to criticise anyone, but rather draw attention to some points of contention.
Rob
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