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Need some advice on restarting my practice
Greetings all,
After having a generalist hypnosis practice for 20 years in Portland, Maine, I decided to give it up and just focus on coaching. I love coaching and plan to continue with it, but after 2 years away, I miss hypnosis.
We recently moved to the small coastal Maine city of Ellsworth. There are a few generalist hypnotists in the area. I am thinking that if I restart my practice I should pick a very specific niche and focus on branding the practice for that niche. The question is what...
Facts about Maine and this area. Moderate to low income. Probably the 2nd fastest growing geriatric population in the country (behind Florida).
I have a couple of ideas, but I would love to just throw this one open to suggestions and see if we can get something to click.
Thanks in advance for your help,
Robert Monteux
Replies to This Discussion
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Permalink Reply by tc_Burt on -
Do what you feel you do best. Be true to yourself. Only you know this.
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Permalink Reply by Lindsay Shepherd on -
I'm UK based so am not familiar with Maine! A colleague of mine has a niche working with people who are retired from work or are about to retire. He works with the feeling of loss & identity, coping with change etc. As you are in an area with an older population it may be something to consider?
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Permalink Reply by docregal.com on -
Here are some themes based on "What happens next?" continuing with Lindsay's idea.
How to deal with...
1. transitioning into retirement
2. an unfinished part of your life
3. living on your own again
4. making ends meet
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