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Profile your typical client and what are you doing to attract such clients? Then profile your ideal client and what do you need to do more of (less of) to attract such clients
My typical client is middle aged female, never had hypnosis before, had and/or currently has relationship difficulties and usually coming for weight loss. She is hopeful that hypnosis will help.
I attract these clients by marketing self-help, and hypnosis for specific issues.
My ideal client is someone coming in for sport performance enhancement (male or female). Amateur or professional. State or National level potential.
What I need to do more is network more with coaches and sports organizations and also compete and coach sports again myself.
Replies to This Discussion
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Permalink Reply by Vince C on -
After posting this, I followed my own suggestion and contacted 2 olympic level competitors (former world champions) who do coaching too. One of them accepted my offer of services a couple of days ago.
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Permalink Reply by Bill Kennedy on -
Cool, Vince! You've just proven the worth of a written business plan!
Bill
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