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Using ericksonian language to for website design.
I'm wondering if anyone can give me some suggestions on how to use Ericksonian language to get people more apt to pay for my services (web design). I was thinking of things like:
I'm curious as you are reading this, as to whether or not you know the importance of owning a website for your business?
or maybe
As you're reading this, I'm wondering whether or not you know the importance of owning a website for your business?
Any suggestions are greatly appreciated. Also, what kind of pacing statements can I use?
Thanks
Antonio
I'm curious as you are reading this, as to whether or not you know the importance of owning a website for your business?
or maybe
As you're reading this, I'm wondering whether or not you know the importance of owning a website for your business?
Any suggestions are greatly appreciated. Also, what kind of pacing statements can I use?
Thanks
Antonio
Replies to This Discussion
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Permalink Reply by Russell on -
I do not Know if it is couched in Ericksonian language where as Erickson used language in artfully vague ways so that his clients could take the meaning that was most appropriate for them, every person has some form of buying resistance.
The objective of a sales message should be to overcome your reader's buying resistance while persuading them to take action. Spoken or unspoken, there are some significant barriers to getting that all important sale:There's a well-known structure in successful sales letters, described by the acronym AIDA.
AIDA stands for:
# Attention
# Interest
# Desire
# Action
First, you capture your prospect's attention. This is done with your headline and lead. If your ad fails to capture your prospect's attention, it fails completely. Your prospect doesn't read your copy, and doesn't order your product or service even if you have focused on some of the key motivational factors. Any resistance would be due to lack of rapport
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