Using ericksonian language to for website design.

Replies to This Discussion

Permalink Reply by Russell on December 4, 2008 at 4:17am

I do not Know if it is couched in Ericksonian language where as Erickson used language in artfully vague ways so that his clients could take the meaning that was most appropriate for them, every person has some form of buying resistance.

The objective of a sales message should be to overcome your reader's buying resistance while persuading them to take action. Spoken or unspoken, there are some significant barriers to getting that all important sale:There's a well-known structure in successful sales letters, described by the acronym AIDA.

AIDA stands for:
# Attention

# Interest

# Desire

# Action

First, you capture your prospect's attention. This is done with your headline and lead. If your ad fails to capture your prospect's attention, it fails completely. Your prospect doesn't read your copy, and doesn't order your product or service even if you have focused on some of the key motivational factors. Any resistance would be due to lack of rapport

• ▶ Reply

▶ Reply to Discussion