How to build a private practice!

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Comment by AK. RATHOD PsychoHypnotist INDIA on March 3, 2010 at 12:03pm

Private practice, like business engineering, is becoming tough, and some tips are very useful. Let us jot down useful tips from clinic to marketing and selling our hypnotic skills.
with due regards,
A.K. Rathod
http://nlp.cjb.net

Comment by jagi egnell M.H.C.Ht on February 19, 2010 at 7:29pm

Katherine,
Thank you so much for the valuable information. I have taken note of everything and will now start to create a list of all things I will need. Once again thank you for sharing this information.
warmest regards,

jagi

Comment by Katherine Zimmerman on February 19, 2010 at 6:03pm

Your goal is to get people to come to your table. Therefore, your table must be attractive and colorful. Fresh flowers and a colorful cloth on the table enhance the overall look. Once a few people come to your booth, many others will join them to see what is so interesting. No one likes to be left out!
Have a drawing for a free CD or a session to be scheduled at a later date. You will gather contact information for your mailing list. If you have a new practice you can draw several winning cards and demonstrate what you do to a larger number of potential clients.
Plan ahead for your booth. Tables and chairs are usually provided but you may need to bring your own cloths. The chairs provided are often extremely uncomfortable. You may be sitting all day so consider bringing your own chairs if comfort is critical. You need to provide signs which announce your name and expertise. Do not worry about the initial expense for these items as you will use them repeatedly.
It is important that your display be arranged in an attractive manner. Take time to arrange and rearrange until it invites you to pick up the materials. One year I took a big teddy bear and hung a sign around his neck, “please hug me.” People could not resist and now I had them close enough to talk to.
Do not let people wander by your table without speaking to them. They may not want a sales pitch but it breaks the ice if you simply say, “Good morning” or “Hello, how are you today?” Have a sign up sheet available for your mailing list and invite people to sign it. People respond well if you tell them what you want them to do.
Everyone likes a free gift. Have a drawing for a free self hypnosis CD, a discount on a workshop or a free 30 minute consultation/session. You can also add the names from the drawing to your mailing list. Show them what they could win. I gave away six free CDs at one event. With each free item I included a letter promoting my practice and how they could benefit.
Excerpt from Business Solutions, Katherine Zimmerman
All Rights Reserved

Comment by jagi egnell M.H.C.Ht on February 19, 2010 at 3:03pm

I'm going to be doing a women's trade show(my first show ever) and was wondering if anyone has any suggestions on what I should bring with me. I'm a newbie hypnotherapist so just trying to figure things out. I have learned that advertising in the local paper is not good.(expensive lesson)

many thanks,

Jagi

Comment by Katherine Zimmerman on February 8, 2010 at 4:06pm

I reply with my prices and a bit more information about my practice. I encourage them to call me and give me some information about what they would like to accomplish. I often book clients who have sent a price only inquiry. And those who don't book, well, I'm not the cheapest in the area and if that's important to them they can keep shopping. I think the key is to show genuine interest in them and their issue and price may become secondary.

Comment by Brian sherrington on February 8, 2010 at 3:59pm

any tips on the best way to handle email messages asking for pricing?

Comment by David Lynn on February 6, 2010 at 12:06pm

Hello Everyone,
I have a question for those who have done stage shows especially in high schools and colleges. I have put my show together with skits, music, and sound effects, thanks to the help from Dean. I am going to buy a sound system with a wireless mic within the next 10 days. Now for the question, how do I get a high school or college to allow me to perform, even for free (to obtain a promotional video) if necessary without a promotional video? Also what type of printed material would you recommend, brochure, flyer, ect.? Looking forward to your answers and advice.

Comment by Timothy R. Test, Sr. on February 6, 2010 at 9:36am

Thank uou for the opportunity to learn more about private practice. I am looking forward to learning all I can

Comment by Ian Read on January 31, 2010 at 6:41am

Yes. It is a great induction in many ways.

Comment by David Lynn on January 31, 2010 at 6:39am

I am a researcher and when I first learned hypnosis I watched many different videos and visited many different web sites as well as took several dvd courses. But I have never learned as much as I did when I listened to the Elman tapes. Listening to those doctors hypnotize one another under Elman's guidance and tutelage was enough to sell me on his techniques. It just appears to me now that everything I see others do was originally discovered or taught by Elman. Elman certainly takes the mystery out of it and he covers all the bases from instant inductions to age regression therapy and more. Having said that I will admit that it takes a commitment of time to go through Elman's book and listen to the tapes. I read his book everyday till I finished it and listened to his tapes every night while in bed using my Ipod. I totally immersed myself into his work and I must say I am more confident and competent now than after all the other training because now I feel I got it from the original source and not just some modification of his methods.

David

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