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Hospitals are making room for alternative therapies


As hospitals elbow one another to attract patients, increasingly they're hoping to tap into Americans' interest in — and willingness to spend money on — complementary and alternative therapies such as acupuncture and massage.

According to a recent survey by the American Hospital Assn. and the Samueli Institute, a nonprofit research group focusing on complementary medicine, 42% of the 714 hospitals that responded offered at least one such therapy in 2010; five years earlier, only 27% of hospitals offered such treatments.

According to the survey, the top treatments offered at outpatient centers were massage therapy, acupuncture and guided imagery. (The latter uses mental techniques, including visualization, to achieve such goals as reducing stress.)

Link to Full Story: 

www.latimes.com/health/la-he-hospitals-alternative-medicine-2012010...

Tags: Medical Hypnosis, News, hospitals

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One of the best ways "in" to gaining hospital access was revealed by Melissa Roth in her webinar.  For those who missed out, Melissa shadowed pharmaceutical reps into hospitals and doctors offices. Asked to see the doc directly, gave a 1 min intro and handed out a free cd on pain management through hypnosis.  Hospitals love $$$.  Help them make it and they might help you make it! Prosperous New Year 2012   Dave

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