the Free Hypnosis Social Network
Marketing on your intake forms
This is a cross-posting from the Forms for Free group.
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I just had a thought that is going to change the way that I use forms with my clients. I've been tracking people who fill out my forms (they are almost all online) and I've noticed people just aren't getting through them as I would like.
All of my forms are optimized to be pretty short and very straightforward so that I don't confuse people and they actually fill them out, but something I have neglected to do until now is encourage the client as they are filling out the form.
Saying simple things like: "Congratulations! You are on your way to becoming a non-smoker. Just fill out these few questions and you are already taking the first step."
Maybe explaining why I'm asking for some info: "I ask you for your doctor's information so that it helps you get the full treatment options available."
And something at the end of the forms to get more testimonials: "That's it. You've taken the first step. Every successful client I have started here. I can't wait for you to be my next testimonial."
Vary these as needed of course for different forms, but this becomes powerful stuff for people. For me, hypnosis doesn't start when I am talking, it starts with my first point of contact with people and all the way through the entire process, but I had neglected to use this on my "boring" forms.
Replies to This Discussion
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Permalink Reply by Joe Homs on -
Small update: I had 3 clients yesterday and asked them about the forms. They said they had never filled out an easier one and actually enjoyed thinking through them in the waiting room. My secretaries said they were really talkative about what they were there for and were excited to get work done, etc. My secretaries of course have all been hypnotized by me for free (awesome awesome marketing results from that).
I then asked clients at the end of the sessions to make sure to give me a testimonial. All 3 replied. So, this is working for me guys. Put it in action right away.
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Permalink Reply by Chris Witherspoon on -
I might be a bit behind the time but how do you set up an online client form?
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Permalink Reply by Joe Homs on
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I use a simple wordpress plugin that I can make a custom form with that allows me to then get an email when the clients submits the form or have that information stored in a database.
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Permalink Reply by Chris Witherspoon on
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Thanks for the reply.
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