Re New website

Replies to This Discussion

Permalink Reply by Kimberley on August 15, 2009 at 9:36am

Thanks James, I really meant if I was offering say weight loss products should I also have incoming another domain pointing to that product for example called weigth loss somethign so that it can be marketed seperatlely
Kim x

James Szeles said:

Hi Kimberley,

I would have one site with links to your other products. Take look at my site it hasn't changed that much over the years but it works for me.
James
www.szeles.com

Permalink Reply by Craig Eubanks on August 18, 2009 at 5:27pm

Hi Kimberley,

There are different strategies and reasons for doing either one. All valid, but depend on what your outcome really is.

If your goal is to have a site known for quality hypnosis programs, you'll want to put all your focus on building up that site, getting traffic from multiple sources and converting really well. If you have a new site, it can take a long time to get decent site ranking, build back links, and get enough traffic to be consistantly profitable.

If your goal is to have the products be known on an individual basis and test each in it's own market, then it's better to have them as a standalone site. One caveat, unless you have a lot of money to promote the product name, you would be better off to name the product after a keyword phrase that is searched on by people trying to solve the problem. Then optimize the crap out of every piece of the website to get as much SEO value as possible.

Finally, you can do a sort of hybrid where you have a central website that sells hypnosis programs but the links to the products go to optimized minisites. This isn't ideal because it's a lot of work. (or I should say a lot more work than either option above.)

One more thing... I do this with my consulting clients... what is the one product or products that right now bring you the most money? I ask because almost without fail, the pareto principle (aka the 80/20 rule) will find a very small set of the products you plan to sell will make up most of your revenue/profits.

When you know what those are, focus your efforts there. If it's one product, I would focus all my time on it, build it's own site and do everything I could to get traffic, then maximize conversion.

Cheers,

Craig Eubanks
http://twitter.com/CraigEubanks

~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
The Internet's #1 Marketing Resource**
exclusively for Hypnosis Professionals!

http://HypnosisMarketingTips.com
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~

Permalink Reply by Kimberley on August 19, 2009 at 10:35am

Hi Craig
great advice, thanks
Kimberley


Craig Eubanks said:

Hi Kimberley,

There are different strategies and reasons for doing either one. All valid, but depend on what your outcome really is.

If your goal is to have a site known for quality hypnosis programs, you'll want to put all your focus on building up that site, getting traffic from multiple sources and converting really well. If you have a new site, it can take a long time to get decent site ranking, build back links, and get enough traffic to be consistantly profitable.

If your goal is to have the products be known on an individual basis and test each in it's own market, then it's better to have them as a standalone site. One caveat, unless you have a lot of money to promote the product name, you would be better off to name the product after a keyword phrase that is searched on by people trying to solve the problem. Then optimize the crap out of every piece of the website to get as much SEO value as possible.

Finally, you can do a sort of hybrid where you have a central website that sells hypnosis programs but the links to the products go to optimized minisites. This isn't ideal because it's a lot of work. (or I should say a lot more work than either option above.)

One more thing... I do this with my consulting clients... what is the one product or products that right now bring you the most money? I ask because almost without fail, the pareto principle (aka the 80/20 rule) will find a very small set of the products you plan to sell will make up most of your revenue/profits.

When you know what those are, focus your efforts there. If it's one product, I would focus all my time on it, build it's own site and do everything I could to get traffic, then maximize conversion.

Cheers,

Craig Eubanks
http://twitter.com/CraigEubanks

~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
The Internet's #1 Marketing Resource**
exclusively for Hypnosis Professionals!

http://HypnosisMarketingTips.com
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~