Marketing Ideas anyone?

Replies to This Discussion

Permalink Reply by Jerry Bolduc aka Zoto! on January 7, 2008 at 2:27pm

Hey Linda!

Well I can't say I have marketed myself as a hypnotist. I've been going mainly word of mouth. I am planning on taking it up a notch this summer. I plan on doing speaking engagements hitting all the civic organizations in my area (clio). I recomend you contact you local chamber of commerce or welcome wagon if you have one. I have been thinking senior centers for pain control. Weight loss and smoking are always a given.

Just currious. Are you going to put on a demonstration? A show? How are you going to sell yourself once you get your foot in the door?

Jerry

On the level and in due bounds...

Permalink Reply by Linda Knight on January 7, 2008 at 3:53pm

If not as a hypnotist, how do you market yourself? Just curious there. I find it's easier to develop rapport if I state up front what it is that I do, rather than couch it in the more generic terms of what issues I help people with.

Anyway, as to what I want to do, is to give a short presentation on what hypnotherapy is, what some of the applications of it are, and perhaps a short demonstration.

What I am interested in specifically is what to put in a letter to such organizations as you mention, and how to word a press release appropriately to generate interest and not an immediate filing in the circular file.

Permalink Reply by Jerry Bolduc aka Zoto! on January 7, 2008 at 5:16pm

Hehehehehe!

I used to be a Commercial Diver and after busting my tail giving great service I'd say to the Captain/Dock Foreman/Engineer "if you liked the service I gave you today, call back and ask for me and I'll give the same great service every time!"

Now as a hypnotist I am pretty much working on word of mouth. I pay attention to the people around me listening for complaints about themselves. Weight, smoking, ect. and then I say "You know I can help you with that..." I am working for donations to the children's hospitals and ask them to tell their friends and relations about their experiences...

Jerry

Permalink Reply by Scott Cooper on January 7, 2008 at 5:17pm

Hey Linda,

Send an email to me off line, I'd be happy to send you a press release you can alter to your specifications. I used one to get four papers to cover WHD and I even got a short radio blurb as well.

And I agree, say what you are "I'm a Hypnotherapist and I specialize in ......... ... Here are some examples of what I do... ....... Other applications include....................... If you or someone else is in need of....................... give me a call at.................

You may not get a call from that person, you might get a call from a family member or someone in their circle in need of.............................. ect...

My email is scottccooper1@msn.com

Hope you have a nice evening.

Scott