the Free Hypnosis Social Network
Why Twitter Is A Powerful Tool For Hypnotist
Hi Everyone,
For those of you who don’t know my background is actually in business, marketing, management and all that good stuff. I love being able to take the knowledge from those fields and apply them to my other love, which is hypnotism. I recently wrote a guide for Hypnotists on how to use Twitter. I get asked the question by other hypnotists all the time so I thought I would share this blog post with the community. I have edited it to make it more Hypnothoughts friendly as this post comes from my hypnosis blog. I just felt like sharing with the community since it's almost the 4th of July. I hope everyone has a GREAT TIME!
What Is Twitter?
So, I’m sure you heard about this social media giant called Twitter. Even if you don’t know about Twitter I’m sure you have heard something about it. It seems like everyone is using Twitter nowadays or talking about Twitter. If your one of those people into computers and the internet I’m sure you already have an idea of what Twitter is or you may have used it. If you’re not really into the whole web 2.0/internet thing then you may not know what Twitter is. Either way, I’m going to take a giant leap here and assume a good potion of my readers have heard about this powerful tool, but just aren’t sure exactly what it is and why it’s so powerful.
For those of you who don’t know Twitter is a website that allows people to micro blog about anything in their life. Micro-blogging is just like blogging, but you are limited to a certain number of characters per post. In the case of Twitter you are only allowed 140 characters. You can post as much as you want, but you have to fit what you want to say within 140 characters. I know, your thinking how can I express what I really want to say in only 140 characters? Trust me; I had the same problem when I started using Twitter. Micro-blogging makes it where you have to get really specific and clear about what you want to say.
It limits the conversation to the “real” meat in many ways. So now that you know what Micro-blogging is let’s continue. Twitter is considered a form of Social media, which I’m sure you heard before. Social media is another name for websites or tools that allow you to reach people in a social type of manner. Examples of social media would be Youtube, Facebook, Myspace, Bebo and a host of others. Smart marketers know how to leverage these tools to enhance their business and image. Eventually, you’ll be able to do that too with me help.
How Does Twitter Work
So Twitter is basically a social media tool which allows you to micro blog about anything you like. So how does this help me as a hypnotist or to promote my business? Okay, when you join Twitter you have the option to follow people.
Following just means you find what a person says interesting and you want to follow what they say. So let’s say you follow me on twitter. You don't have to by the way this is just an example.
To do this, you would locate me on Twitter using the search feature or other tools which I will provide at the end of this guide. You can also click on links if a person uses one to link to their twitter account. They typically look like the one above. Once you locate me you would hit follow and then I’m adding to the people you follow. So what happens then is once you follow me you’ll be able to see every post I make on your home screen for Twitter. You can also choose to direct message me or reply to what I said. This is done in Twitter by using the @ symbol and then typing the persons name. Example: @JohnDoe
You would then start typing your reply to that message after you put @JohnDoe. So a full reply typed up would look like this: [@JohnDoe Thanks for the post. Look forward to learning more.] You get the idea!
Most of the time if you follow people most people will follow you back. What this means is that they get notified when you follow them so then they end up following you as well. This means they can see what you have to say on their Twitter page. So do you follow me so far? Sorry for the bad joke ;) Once you join Twitter your goal is to seek out people you find interesting to follow and in exchange people who find you interested will follow you in return. In a perfect world you want to have more people follow you, if you’re planning to use Twitter to help with marketing your business and your image.
Why Twitter Is So Powerful
So now that you know the basics let me show you why Twitter is so powerful. Let’s say you follow me and let’s say I have 500 people who follow me. Well, if you follow me and I choose to follow you then everything you say will show up on my twitter home page. The reason is because I followed you so it’s showing up on my page. So if you respond to something I say or I respond to something you say all the people who follow me will be able to click on that conversation and see what you have to say. It’s almost like a viral effect. This is called leveraging. You just followed one person, which was me, but in exchange 500 people may possibly be exposed to what you have to say. That is leveraging and marketing at its best.
So let’s take it a step further. Let’s say you wrote a really great article about Hypnotism on your blog or you ran across an interesting article on a blog and you want to share it with the people who are following you. You would tweet it, which just means you type it in the box and hit send as long as it’s 140 characters or less. When you do this everyone who follows you will see it. Now, let’s say I follow you and I receive the link to this really cool article on Hypnotism. Well, I may decide to retweet it which means I would let everyone who follows me know about the article. Then, let’s say someone who follows me likes it. They may decide to let people who follow them know about it. Before you know it thousands of people have seen what you have to say or whatever it is you choose to tweet about.
I like to think of it as a row of dominos. As one domino is knocked down it can affect a lot more dominos depending on where there placed. I remember one time on Twitter I posted an article I wrote and some people who followed me found it interested. Well, one of the people who followed me had a following of 300 people and so they posted it where all of them could see and so on and so on. Now, just because 600 or 900 people may follow someone and retweet what you have to say doesn’t mean everyone will follow you back, but the chances are really in your favor. I’ll talk more later about how to increase your tweeter conversion.
So this is why Twitter is such a powerful tool. Your words or what you have to say reach people in a way you never could. You’re able to possibly reach thousands of people in just seconds if done right. So let’s say you have created a new product or opened a new business, created a free hypnosis mp3 or e-book you want to share with people. Then you could use Twitter to spread the word. Now, I’m not saying you should just use Twitter to promote what you are doing as that could hurt you in time. There is a correct way to do it which I’ll get into in a moment.
Who Should I Follow?
Now, you’re asking me who should I follow? Well, you should follow people you find interesting or what they have to say interesting. People who tweet stuff you can use or what to know more about! For instance, I’m into business, marketing and hypnosis so I locate people interested in the same stuff I am and follow them. You always hope the person follows you back, but that isn’t always the case. You can find people with like interest using many different tools. One way is to look at the person’s profile. Twitter allows every user to create a profile which let’s you tell people a little about you and a link to your website. Mine mentions I’m a hypnotist and links back to this blog. So anyone who would happen to run across my profile can read it and see if I’m into the same stuff them as them. Heck, just the fact that you can place your website on a site that has millions of users is powerful!
Twitter also has other tools available such as a search feature to locate people. You can even locate people from Facebook, blogs and websites. For example, on my homepage for this blog I have to the right of the screen a box that says subscribe to whatsonmybrain.com and if you look down you’ll see line that says “Follow me on Twitter” which will take you to my profile when clicked. Tons of other people do this as well. So if you’re into the hypnosis world check out some hypnosis blogs or websites and I’m sure you’ll find some people you know or what to know on Twitter. Another good one to locate people is to look through my list of people following me. That is a great way to find people to follow. You have to figure that the majority of people following me find hypnosis interesting in some type of way so it’s a good chance you’ll find some people to follow.
I use a service that is located off of Twitter to find people with similar interest and that site is listed below:
* Twellow.com – A search directory & yellow pages for Twitter
This is one of the best resources to locate people in my opinion. If you were interested in Hypnosis you would type the keyword hypnosis in and then it would send you back results for everyone on Twitter who has the word “hypnosis” in their profile or in their tweets. As I mentioned earlier you get to have a small profile where you can tell a little about yourself and a link to a website or two. So I may look at a few of the people the results shoot back and read some of their tweets. If I find them interesting then I’ll follow them. I tend to use twitter for both networking and business so I follow people in the hypnotism field so I can help spread word about my blog and also network with other like minded people. I kill two birds with one stone (I would never kill a bird in real life) :)
What Should I Say On Twitter?
Well, that is really up to you isn’t it? Think of Twitter as an online party with tons of different conversations going on. Some people are talking about their professions and some people are talking about their day or a new girl they met or whatever is going on in their life. Some people post links to interesting articles so it can be shared with others. Some people post information about their business. Some people promote their websites or services. (hint, hint) It’s really up to you.
Me, I like to post about what’s new in my profession, my life, my business, projects I’m working on and a lot more. Sometimes if I run across a great article I’ll post it for everyone else to read. If I create a really good blog post or review I’ll post it to get more traffic. I try to provide VALUE to the people who follow me. If I want to become more known in a certain niche or market then I use it to network. Since my goal is to spread the word about this blog I will use Twitter to drive people here to learn more about me, what I do, my services and etc. So see, if you’re a smart hypnotist you’ll find a way to use twitter to enhance your business or image. Once again, think of Twitter as a party and eventually when you get to know people well you can invite them to your home, which is your blog or website where they can learn even more about you.
The Proper Way To Use Twitter
Now, one of the quickest ways to lose followers or not gain any followers is to constantly talk about yourself or spam people with links that are all about you. Remember I said earlier that Twitter is a form of social media. Twitter is about people at the core and you need to learn to connect with people. While you may use Twitter for networking or business remember that at the end of the day it’s about connecting with other people who have similar interest or you find interesting.
Remember, I like to think of Twitter as a party. No one likes the person at the party who only talks about himself. The most popular person at most parties is the person who is involved with other people, smiling, having fun, cracking jokes, asking other people how things went and every once in a while talking about themselves. If I do offer a product or something for free like an mp3 or blog post I make sure it provide values. I also don’t keep posting it over and over so more people can see it. That will leave a bad taste in the mouths of others. Just remember at the core of Twitter is people. I’m not saying you shouldn’t promote products, business or whatever, but just use common sense with how you put yourself out there.
Don’t Feel Overwhelmed
Spend some time checking out the site, mess with different things and check out the resources I’m going to provide you below. If you have questions post them in the comment below and I’ll help you out the best I can. We live in a time where technology is king and while you don’t need to be an expert at it you should at least know how to use certain tools to grow your business. I have received 7 new clients over the last 5 months just from Twitter! Now that is powerful marketing as it was completely free to get these leads.
Below I have included some free resources for all of you to check out.
Resources
How To Set Up Your Twitter Account
How To Set Up An Auto Response Back To New Followers In Twitter
Top Twitter Tools Explained
How To Be A Twitter Power User
Twellow.com
TweetLater.com
http://www.twollo.com/
For those of you who don’t know my background is actually in business, marketing, management and all that good stuff. I love being able to take the knowledge from those fields and apply them to my other love, which is hypnotism. I recently wrote a guide for Hypnotists on how to use Twitter. I get asked the question by other hypnotists all the time so I thought I would share this blog post with the community. I have edited it to make it more Hypnothoughts friendly as this post comes from my hypnosis blog. I just felt like sharing with the community since it's almost the 4th of July. I hope everyone has a GREAT TIME!
What Is Twitter?
So, I’m sure you heard about this social media giant called Twitter. Even if you don’t know about Twitter I’m sure you have heard something about it. It seems like everyone is using Twitter nowadays or talking about Twitter. If your one of those people into computers and the internet I’m sure you already have an idea of what Twitter is or you may have used it. If you’re not really into the whole web 2.0/internet thing then you may not know what Twitter is. Either way, I’m going to take a giant leap here and assume a good potion of my readers have heard about this powerful tool, but just aren’t sure exactly what it is and why it’s so powerful.
For those of you who don’t know Twitter is a website that allows people to micro blog about anything in their life. Micro-blogging is just like blogging, but you are limited to a certain number of characters per post. In the case of Twitter you are only allowed 140 characters. You can post as much as you want, but you have to fit what you want to say within 140 characters. I know, your thinking how can I express what I really want to say in only 140 characters? Trust me; I had the same problem when I started using Twitter. Micro-blogging makes it where you have to get really specific and clear about what you want to say.
It limits the conversation to the “real” meat in many ways. So now that you know what Micro-blogging is let’s continue. Twitter is considered a form of Social media, which I’m sure you heard before. Social media is another name for websites or tools that allow you to reach people in a social type of manner. Examples of social media would be Youtube, Facebook, Myspace, Bebo and a host of others. Smart marketers know how to leverage these tools to enhance their business and image. Eventually, you’ll be able to do that too with me help.
How Does Twitter Work
So Twitter is basically a social media tool which allows you to micro blog about anything you like. So how does this help me as a hypnotist or to promote my business? Okay, when you join Twitter you have the option to follow people.
Following just means you find what a person says interesting and you want to follow what they say. So let’s say you follow me on twitter. You don't have to by the way this is just an example.
To do this, you would locate me on Twitter using the search feature or other tools which I will provide at the end of this guide. You can also click on links if a person uses one to link to their twitter account. They typically look like the one above. Once you locate me you would hit follow and then I’m adding to the people you follow. So what happens then is once you follow me you’ll be able to see every post I make on your home screen for Twitter. You can also choose to direct message me or reply to what I said. This is done in Twitter by using the @ symbol and then typing the persons name. Example: @JohnDoe
You would then start typing your reply to that message after you put @JohnDoe. So a full reply typed up would look like this: [@JohnDoe Thanks for the post. Look forward to learning more.] You get the idea!
Most of the time if you follow people most people will follow you back. What this means is that they get notified when you follow them so then they end up following you as well. This means they can see what you have to say on their Twitter page. So do you follow me so far? Sorry for the bad joke ;) Once you join Twitter your goal is to seek out people you find interesting to follow and in exchange people who find you interested will follow you in return. In a perfect world you want to have more people follow you, if you’re planning to use Twitter to help with marketing your business and your image.
Why Twitter Is So Powerful
So now that you know the basics let me show you why Twitter is so powerful. Let’s say you follow me and let’s say I have 500 people who follow me. Well, if you follow me and I choose to follow you then everything you say will show up on my twitter home page. The reason is because I followed you so it’s showing up on my page. So if you respond to something I say or I respond to something you say all the people who follow me will be able to click on that conversation and see what you have to say. It’s almost like a viral effect. This is called leveraging. You just followed one person, which was me, but in exchange 500 people may possibly be exposed to what you have to say. That is leveraging and marketing at its best.
So let’s take it a step further. Let’s say you wrote a really great article about Hypnotism on your blog or you ran across an interesting article on a blog and you want to share it with the people who are following you. You would tweet it, which just means you type it in the box and hit send as long as it’s 140 characters or less. When you do this everyone who follows you will see it. Now, let’s say I follow you and I receive the link to this really cool article on Hypnotism. Well, I may decide to retweet it which means I would let everyone who follows me know about the article. Then, let’s say someone who follows me likes it. They may decide to let people who follow them know about it. Before you know it thousands of people have seen what you have to say or whatever it is you choose to tweet about.
I like to think of it as a row of dominos. As one domino is knocked down it can affect a lot more dominos depending on where there placed. I remember one time on Twitter I posted an article I wrote and some people who followed me found it interested. Well, one of the people who followed me had a following of 300 people and so they posted it where all of them could see and so on and so on. Now, just because 600 or 900 people may follow someone and retweet what you have to say doesn’t mean everyone will follow you back, but the chances are really in your favor. I’ll talk more later about how to increase your tweeter conversion.
So this is why Twitter is such a powerful tool. Your words or what you have to say reach people in a way you never could. You’re able to possibly reach thousands of people in just seconds if done right. So let’s say you have created a new product or opened a new business, created a free hypnosis mp3 or e-book you want to share with people. Then you could use Twitter to spread the word. Now, I’m not saying you should just use Twitter to promote what you are doing as that could hurt you in time. There is a correct way to do it which I’ll get into in a moment.
Who Should I Follow?
Now, you’re asking me who should I follow? Well, you should follow people you find interesting or what they have to say interesting. People who tweet stuff you can use or what to know more about! For instance, I’m into business, marketing and hypnosis so I locate people interested in the same stuff I am and follow them. You always hope the person follows you back, but that isn’t always the case. You can find people with like interest using many different tools. One way is to look at the person’s profile. Twitter allows every user to create a profile which let’s you tell people a little about you and a link to your website. Mine mentions I’m a hypnotist and links back to this blog. So anyone who would happen to run across my profile can read it and see if I’m into the same stuff them as them. Heck, just the fact that you can place your website on a site that has millions of users is powerful!
Twitter also has other tools available such as a search feature to locate people. You can even locate people from Facebook, blogs and websites. For example, on my homepage for this blog I have to the right of the screen a box that says subscribe to whatsonmybrain.com and if you look down you’ll see line that says “Follow me on Twitter” which will take you to my profile when clicked. Tons of other people do this as well. So if you’re into the hypnosis world check out some hypnosis blogs or websites and I’m sure you’ll find some people you know or what to know on Twitter. Another good one to locate people is to look through my list of people following me. That is a great way to find people to follow. You have to figure that the majority of people following me find hypnosis interesting in some type of way so it’s a good chance you’ll find some people to follow.
I use a service that is located off of Twitter to find people with similar interest and that site is listed below:
* Twellow.com – A search directory & yellow pages for Twitter
This is one of the best resources to locate people in my opinion. If you were interested in Hypnosis you would type the keyword hypnosis in and then it would send you back results for everyone on Twitter who has the word “hypnosis” in their profile or in their tweets. As I mentioned earlier you get to have a small profile where you can tell a little about yourself and a link to a website or two. So I may look at a few of the people the results shoot back and read some of their tweets. If I find them interesting then I’ll follow them. I tend to use twitter for both networking and business so I follow people in the hypnotism field so I can help spread word about my blog and also network with other like minded people. I kill two birds with one stone (I would never kill a bird in real life) :)
What Should I Say On Twitter?
Well, that is really up to you isn’t it? Think of Twitter as an online party with tons of different conversations going on. Some people are talking about their professions and some people are talking about their day or a new girl they met or whatever is going on in their life. Some people post links to interesting articles so it can be shared with others. Some people post information about their business. Some people promote their websites or services. (hint, hint) It’s really up to you.
Me, I like to post about what’s new in my profession, my life, my business, projects I’m working on and a lot more. Sometimes if I run across a great article I’ll post it for everyone else to read. If I create a really good blog post or review I’ll post it to get more traffic. I try to provide VALUE to the people who follow me. If I want to become more known in a certain niche or market then I use it to network. Since my goal is to spread the word about this blog I will use Twitter to drive people here to learn more about me, what I do, my services and etc. So see, if you’re a smart hypnotist you’ll find a way to use twitter to enhance your business or image. Once again, think of Twitter as a party and eventually when you get to know people well you can invite them to your home, which is your blog or website where they can learn even more about you.
The Proper Way To Use Twitter
Now, one of the quickest ways to lose followers or not gain any followers is to constantly talk about yourself or spam people with links that are all about you. Remember I said earlier that Twitter is a form of social media. Twitter is about people at the core and you need to learn to connect with people. While you may use Twitter for networking or business remember that at the end of the day it’s about connecting with other people who have similar interest or you find interesting.
Remember, I like to think of Twitter as a party. No one likes the person at the party who only talks about himself. The most popular person at most parties is the person who is involved with other people, smiling, having fun, cracking jokes, asking other people how things went and every once in a while talking about themselves. If I do offer a product or something for free like an mp3 or blog post I make sure it provide values. I also don’t keep posting it over and over so more people can see it. That will leave a bad taste in the mouths of others. Just remember at the core of Twitter is people. I’m not saying you shouldn’t promote products, business or whatever, but just use common sense with how you put yourself out there.
Don’t Feel Overwhelmed
Spend some time checking out the site, mess with different things and check out the resources I’m going to provide you below. If you have questions post them in the comment below and I’ll help you out the best I can. We live in a time where technology is king and while you don’t need to be an expert at it you should at least know how to use certain tools to grow your business. I have received 7 new clients over the last 5 months just from Twitter! Now that is powerful marketing as it was completely free to get these leads.
Below I have included some free resources for all of you to check out.
Resources
How To Set Up Your Twitter Account
How To Set Up An Auto Response Back To New Followers In Twitter
Top Twitter Tools Explained
How To Be A Twitter Power User
Twellow.com
TweetLater.com
http://www.twollo.com/
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