HypnoSummit Program Guide

Publicity, Marketing, and Advertising for Hypnosis: What I Learned the Hard Way

Debbie Lane, C.Ht.

Debbie Lane began her practice advertising everywhere. Once she realized that she was paying the salaries of several ad sales people instead of herself she started to seriously study marketing, found successful mentors and kept fine tuning her strategies to create her proven methods of business success. Debbie will share with you the results of her research and experiences. She’ll teach how to generate more referrals, get free publicity and several creative and practical ways to keep your hypnosis practice as busy as you desire.

Bio:

Debbie Lane, C.Ht. was certified by the Naturalife Institute in Basic Hypnosis and Integrative Hypnosis in 2002. She is a member of the Hypnosis Education Association, a certified member of the National Guild of Hypnotists and a member of the International Association of Counselors and Therapists.

Debbie was honored with I.A.C.T.’s prestigious Therapist Of The Year Award 2007 and The Hypnosis Education Association 2007 Achievement Award. Perhaps Debbie is best recognized for her work with the “Hiccup Girl”, bringing her peace after 38 days of hiccuping.

Workers Compensation and Insurance: The money you should be collecting

Robert Aurbach

Every year in the United States over $34 billion dollars is spent on health care for injured workers under state workers’ compensation systems. Virtually none of that money is spent on hypnosis, despite the clear ability of hypnotists to make a difference in the lives of people facing disability. Pain, stress, anxiety, repressed anger and acquired disability behaviors are some of the common experiences of those involuntarily enmeshed in the system.

This presentation will combine a primer on workers’ compensation law and systems with a look at the most common issues presented by workers’ compensation clients and practical tips for “breaking in” to this immense potential market. Bob combines over 20 years experience as a workers’ compensation lawyer, consultant and professional journal editor with his experience guiding people to their return to life through hypnosis, in a presentation that will give you the tools to access these clients.

Bio:

Robert Aurbach is a 1979 graduate of Cornell Law School and served as General Counsel for the N.M. Workers' Compensation Administration from 1990 to 2005. He is currently the CEO of Uncommon Approach, Inc., which provides consulting services on a wide range of workers' compensation and related issues. His private hypnotherapy practice focuses on a wide range of personal challenges includes chronic pain, adjustment issues for injured workers and retirees and stress reactions.

How You Can Make Six Figures Using Hypnosis and NLP in Lectures

Topher Morrison

In this 2 hour presentation I will share with the audience key business strategies for increasing profits as a speaker for whatever topic they choose. Secrets on booking venues for 80% off what other people pay. How to calculate TRUE profit margins for events, AND receive a free break-even calculator for their events developed by my company. They will learn the strategy for virtually guaranteeing a profitable program and much much more.

Bio:
Dr. Topher Morrison is a highly sought after presenter, hypnotherapist and NLP Master Trainer who assists clients including multi-national executives and Olympic athletes to achieve higher results. He is one of less than 50 people worldwide certified as a Master Trainer of Neuro-Linguistic Programming (NLP). In contrast to most personal development experts, Topher’s shockingly honest and irresistibly down-to-earth approach is surprisingly infectious. His personality and straightforward manner is endearing to audiences who are tired of fleeting success in self-help sinkholes. He is not afraid to tell it like it is and shatter the myth of achieving ideal perfection in X easy steps. Instead, Topher teaches people the skills and tools to make change that lasts and create the life they want. Topher's hallmark admonition is to "Make each day an epic adventure" and his trainiings show you how.

Bookkeeping Secrets and Special Tax Breaks for Hypnotherapists

Heather Wylie, CPA

If you do your own taxes or if your tax accountant is not familiar with tax codes specifically for healthcare professionals you may not be getting all the tax breaks you deserve and to which you are entitled. But, you must keep the proper records to be able to take advantage of them. This lecture educates you on effective record keeping and tax breaks specifically for hypnotherapy and NLP professionals.

Bio:

Complete bio for Heather Wylie, CPA is pending. She is a full time tax accountant who specializes in private practice doctors and therapists and has extensive knowledge and experience in this arena.

How to Get Your Favorite Client Again and Again

Matthew Walters/Brennan Smith

Am I supposed to be doing web marketing? Am I supposed to be running teleseminars? Am I supposed to write a book? And how can I make sure that the things I’m doing actually attract the kinds of clients I want?! As a heart-based entrepreneur and service provider, every single interaction you have with someone is marketing your essence is shining through in all you do. This fun and inter-active 2-hour seminar will focus on allowing that essence to come through on the web, over the phone, and in person so that you attract your favorite client over and over! Don’t we all deserve to have a fulfilling practice full of amazing people?

Bio
Matthew Walters, C.Ht
Prior to beginning a hypnotherapy practice in Beverly Hills, Matthew spent 20 years in the voice over industry as a coach, performer, and booth director for the prestigious William Morris Agency. During his 6 years of practice, Matthew has gone on to develop 2 web companies while learning from and/or co-teaching with master marketers like Heather Dominick, Lisa Sasevich, David Neagle, and others. Known for the richness of his presenting style in the realms of tele-seminars, webinars, e-commerce, and one-on-one coaching, Matthew has become a resource to hypnosis colleagues and public speakers alike.

Brennan Smith, C.Ht
After graduating from the Hypnosis Motivation Institute in Southern California, Brennan accepted a position on the faculty there. As a frequent presenter for community and entertainment industry organizations in Los Angeles, and as a private practice hypnotherapist, Brennan is known for his humor and warmth. Along with Matthew Walters, he is the co-founder of www.DownloadsForChange.com and the creator of the Affirmations For Change affirmation software for Mac and PC.

Professional Blogging: The 21st-century New Client Connection

Katin Imes

People used to shop for services via the Yellow Pages. Now, people shop using the Internet and social media - especially for personal services providers, where trust and rapport are so important. Turns out, the more that people can learn about your professional skills, methods, passion, and expert skills, the more likely they are to choose you as their hypnotherapist.

Professional blogs are a great way to supply that information. Blogs build rapport with clients - both potential and current clients - 24x7, 365 days a year. Blogs don't have to be all about writing, either: audio and video are great options, too.

Blogging has become a 21st-century business skill and a primary way people select personal services providers. Come learn more about how to put your best professional persona forward and land more clients using a professional blog.

Bio:
In the early 1990's, Katin Imes was a software engineer in Silicon Valley. Through the years, he felt like while his left-brain was getting plenty of stimulus and use, his right-brain was getting pushed out of use. So, he took a semester of evening classes at the Palo Alto School of Hypnotherapy for a little right-brain growth and nourishment - and he was hooked.

Many hypnosis classes later, he joined the staff at the school. In 1999, he accepted a seat on the Board of Directors for The American Association of Professional Hypnotherapists, where he took on the role of Director of Technology. After spending five wonderful years in San Luis Obispo which included an office and full-time hypnotherapy practice, Katin relocated to Portland, Oregon and is now helping hypnotherapists employ new business technology as the President of the American Association of Professional Hypnotherapists.

Removing Roadblocks From Your Clients Path

Andy Austin

In this presentation inspired by the work of Charles Faulkner and George Lakoff, Andrew T. Austin demonstrates how to overcome stuck states and create effective movement towards your personal goals. "Not enough people pay attention to their mode of transport," Austin explains, "in trying to move forward in life, people need to know in which direction they are heading and how far they need to go in order to reach their goal. The way they transport themselves towards that goal is vitally important and of course it is their body that is their transport."
Clients often arrive in therapy complaining of a lack of movement in their lives, both metaphorically and literally. Common expressions of how the person feels that reflects this lack of movement include:
I feel stuck
I don't feel like I am going anywhere
I am stuck in a rut
I feel like I am going around in circles
I'm not making any progress at all
I am not moving forward
I feel like I am going backward

There are many expressions that reflect a lack of movement in a person's life. In addition to this, many people lack direction. Instead of paying attention to these metaphors of movement and direction, all too often in therapy there is an excessive attention paid to the kinesthetic system and the emotions. As a result we often find a person who finds themselves unable to move forward until they have the right feeling in place. It is often noticed that many martial arts and systems of physical movement are highly philosophical in nature, an example that is well known to many people is from Aikido, where an opponents movement is not blocked, but instead is redirected.

Bio:
       It is via his frequent writings, workshops and lectures that Andrew T. Austin is rapidly becoming known as the leading NLP orientated therapist emphasising the neurological side of personal change and therapy. His seminars and workshops are sought out by NLP practitioners, hypnotherapists, trainers and psychotherapists seeking to deepen their knowledge and skills base of the neurological underpinnings of their work. Austin regularly teaches overseas including Trivandrum in South India, Warsaw in Poland, The Netherlands and New York City and Boulder, Co., USA. Austin's hugely popular book, "The Rainbow Machine - Tales From a Neurolinguist's Journal" edited by Steve Andreas and published by Real People Press is available via Amazon.

Transforming Therapy (insight into the work of Gil Boyne)

John Butler

Transforming Therapy was developed by the late Gil Boyne as a comprehensive method to meet the needs of the many clients who have a limited response to suggestion therapy alone.

Its roots are deep in the historical development of psychological understanding, drawing on the 19^th century masters of the hypnotic tradition and on the work of Moreno and Perls, among others.  Transforming Therapy is a powerful therapeutic approach combining trance for access to subconscious feelings and memories, together with facing up to inner conflicts and exercising the redemptive power of understanding and forgiveness. 

Dr. John Butler has studied and practised Transforming Therapy for over 20 years.  He was a close colleague and collaborator of Gil Boyne and worked with him internationally, teaching at Transforming Therapy seminars.   In this seminar he will introduce the fundamental principles of TT, demonstrating the core techniques and illustrating from case samples.

Bio:

      Dr. John Butler (www.drjohnbutler.com) is a highly experienced and accredited hypnotherapist and trainer.  He holds numerous academic and clinical qualifications including a PhD in Neuroendocrinology and multiple hypnotherapy trainings.  He is the clinical author of the well-known book, Secrets of Hypnosis, and has made many television and media appearances, including performing hypnoanalgesia for surgery on a live TV programme.  He was a long-term close colleague and collaborator of the late Gil Boyne, the developer of Transforming Therapy, and he has personally used this method with outstanding success with a wide range of clients.  He is the Director of the Hypnotherapy Training Institute of Britain in London, England, (www.hypnotherapytraininginstitute.com) where Transforming Therapy forms a core part of the curriculum.

A Practical Guide to Hypnosis in the Health Care Arena

 Diane Pope, MSN,RN,C.Ht.

Are you trying to find an established and untapped niche in your area?  Looking to find new ways of approaching dis-ease and medical procedures with hypnosis?  Would you like to know what actually works?  This is the seminar for you.  Diane Pope brings her nursing experience and hypnosis skills together to guide you in aiding your clients on the road to health.  Finding the inner source of healing, riding away from alcohol, fear of needles, changing DNA, and working with cancer patients will be addressed. Diane will also describe adding Peaceful Births to Your Hypnotic Tool Box, the class she developed for hypnotists and birthing parents.

Bio:
           Diane Pope, a master’s prepared nurse, has been using hypnosis for over 40 years in health care.  Her background includes: Instructor at School of Nursing and Program Director of Substance Abuse Prevention Program at University of Texas Health Science Center at San Antonio.
Since 1999, Diane has specialized in hypnosis. She sees clients, teaches at national and state conferences, and has published in news papers, magazines, newsletters and on the Web. She brings knowledge, compassion and humor to all she does.

What Should I do With This Unresponsive Client?

Matthew B. James


We’ve all had those clients who just don’t make the changes they came for.  They didn’t quit smoking, or lose weight or become less anxious.  The client is invested and is working at making their changes. We’ve done a good job with our therapy approach.  But they just don’t change.  What went wrong?  Or, more importantly, what do you do now?  Matt discusses field tested approaches to get your client un-stuck and moving forward.

Bio:

         Matthew B. James, MA, DCH, PhD is one of the most highly sought-after trainers and educators in the world today. He is the President Kona University and The Empowerment Partnership, Chairperson of the Association for Integrative Psychology, a designated Teacher of Huna, and a world-renowned communication and linguistics expert sought by the media and other famous motivational speakers.

Through his role as President and Chief Academic Officer of Kona University and the President and Master Trainer of its training and seminar division, The Empowerment Partnership (formerly Advanced Neuro Dynamics), Matthew is personally responsible for bringing thousands of students closer to fulfilling their dreams. Each year he teaches the life-altering techniques of hypnosis, advanced communication techniques, Time Empowerment®, ancient Shamanism, and Hawaiian Huna throughout the United States, Canada, Europe, and Asia.

His educational background includes a Master’s Degree in Organizational Management, a Doctorate in Clinical Hypnotherapy, and a PhD in Health Psychology.

Using Verbal First Aid with Kids  

Judith Simon Prager

Since the 2002 publication of The Worst Is Over: What To Say When Every Moment Counts, Judith Simon Prager, PhD. has taught Verbal First Aid to first responders and medical professionals across the country, in England and China after their devastating earthquake in 2008.   Her new co-authored book, Verbal First Aid: Help Your Kids Heal From Fear and Pain And Come Out Strong, helps parents and professionals set a course for healing in children.   Bruce Lipton, PhD, called it, “a profound prescription for nurturing our children and evolving civilization to the healthiest levels possible!"
Her new children’s book, Owie-Cadabra’s Verbal First Aid for Kids, teaches kids the protocol to change the voice in their heads in crisis to one that can help heal themselves and their friends.  She is an instructor with her husband, Harry Youtt, in the UCLA Extension Writers’ Program and has a private practice in Los Angeles.

A Comprehensive Weight Loss Program

Michael Holt

You will learn these skills and tools:
How to build a foundation of health for your clients.
What expectations to set for a healthy lifestyle change.
What key ingredient you should look for that is often missed with weight loss.
How to teach the client to answer their own nutrition questions with some simple basics to nutrition.
What exercise provides the best results and how to keep it simple.
What makes your weight loss program better and more complete than any others.

Bio:
          Dr. Michael Holt is a certified Medical and Dental Hypnotherapy Instructor and on the Board of Advisors for the International Hypnosis Federation. Michael has been a certified Nutrition and Lifestyle Coach with the International Board of Nutrition and Fitness Coaching for several years and has worked and tested several weight management programs. His approach to weight loss is keep it simple and pay more attention to your body than to FAD diets. He believes that the prime directive of the body is to teach you how to be healthy and our job is to pay more attention to that communication to achieve true health and happiness. He is the president of the Magi Institute of Natural Medicine and you can find out more by visiting his site at http://docmagi.com or calling 661-771-2001