Kathleen Hanover's Page

Years ago, my uncle was diagnosed with Stage 4 prostate cancer (it had been misdiagnosed for years and got completely out of control.) Surgery and radiation were partially successful, but he was still considered terminally ill, and wasn't given much hope of living. My aunt enrolled him in several human trials of experimental cancer drugs, and they kept him alive years longer than he was expected to survive.

 

There's an increasing body of knowledge around the effectiveness of…

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This week I was excited to discover that our company was ranked 37th in the world in the Sales and Marketing category on Elance.com, a site where people go to find freelance marketing, PR and copywriting help (among other things.)



Today, I read this great quote from Robert Heinlein—"In the absence of clearly-defined goals, we become strangely loyal to performing daily trivia until ultimately we become enslaved by it."—and it has really inspired me.



It's sometimes… Continue

It's not often that threads get deleted on HypnoThoughts. For the most part, it's a place where people can agree to disagree, and discussions maintain a high level of respect.



A few days ago, I recommended a self-improvement tool called "The Work" to someone who had asked for advice. I was introduced to The Work several years ago by a wonderful mentor, and this process of meditative inquiry has made a huge positive difference in my… Continue

Sometimes you just don't have much in the way of news, but that shouldn't stop you from promoting your services. Why not build a promotion around an upcoming holiday, such as Valentine's Day? (I think this is a worldwide thing, but I apologize if it's not!)



In the U.S., Valentine's Day is about romance, and is definitely couples-focused. There are a million news stories about couples. So why not stand out from the crowd and create a promotion aimed at single people?



You… Continue

Whether you're participating in World Hypnotism Day™, the Great American Smokeout® or a local health and wellness fair, here are some hints that will help you get local news coverage of your event.



1. Create a high-quality publicity kit (also called a media kit) and post it on your website where it's easy for reporters to find.



Here are some of the things your kit could include:



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