A few ideas to GET MORE CLIENTS

Comment

Comment by Sheila Dudley, CHt on February 15, 2009 at 5:45pm

Wow! This blog was a major gem! Thanks to all who contributed!

Comment by Melissa J. Roth on December 12, 2008 at 10:14pm

I"m with Scott and Roger on this issue. Not only am I getting new clients in each week (remember, I don't advertise) I've got companies and community groups calling already to book New Year's Resolution group sessions for Jan.-March. And, one of the local TV stations already wants to schedule an interview on New Year's Resolutions to air in Jan. This has traditionally been a slower time for me but not since the recession started. The recession has actually made my phone ring more. Be visible. Talk to anyone who will listen about the benefits of hypnosis.

Comment by Greg Jones on December 12, 2008 at 1:11pm

I seem to have a hard time getting started, ran a photo display ad 'if you want to stop smoking' ad and drew 0 inquiries!

Comment by Roger Moore on December 11, 2008 at 12:10pm

Thanks Scott! I'm a bit slower this year than last - that means on 30 clients this week. I am seeing fewer weight loss clients it seems because of the economy - but there is a significant increase in folks coming in due to stress & anxiety. And, I am increasing my rates January 1.

Roger
HypnosisHealthInfo

Comment by Craig Eubanks on December 11, 2008 at 12:07pm

Scott is quite correct on his points here, and I too have had two of the best months ever right at the peak of all the negative financial news. (Keep in mind, I'm not a hypnotist, I am a Direct Response Marketing Copywriter & Strategist)

Resist jumping on the price slashing bandwagon. There are many other ways to get clients and increase your business. (See my blog for ideas HypnosisMarketingTips.com)

NEVER lower your prices to get more business. Once you do, you start down a slippery slope. People will price shop instead of evaluating VALUE.

Instead, add more to your offer. Make it irresistible! Like Marlon Brando in the Godfather, make them an offer they can't refuse.

PILE IT ON!

Have you ever been watching late night TV and a commercial comes on for something your really don't need or even want... but as it goes on they sweeten the offer with a bonus... then they add another bonus... they keep piling it on and at some point you start to think "wow, this is a really good deal."

That is what an irresistible offer is all about. You can use this idea in your marketing and the really good news is, you can do it with little extra cost.

SHORT TIME PROMOTIONS

Instead of lowering prices, offer limited time promotions, such as "bring a friend free".

Variations of the buy-one-get-one-free offer have been very successful across many industries.

The secret to making this work is:

1. Have something else to offer them after the first offer

2. Have a referral system in place to encourage both of them to refer.


ENTER THE CONVERSATION ALREADY IN THEIR MIND

What Scott called "pace their reality" is known to Copywriters as "Entering the conversation already in their mind". This is a secret to very successful advertising.

Example: If you put one of the generic business card ads in the paper with the headline "HYPNOSIS WORKS" you will only attract people who are looking for hypnosis or maybe curious about hypnosis.

If you put an ad in the paper that said "HOLIDAY STRESS RELIEF" or "ENJOY YOUR HOLIDAY STREE-FREE" or simply "STRESSED???" You will instantly get the attention of people who are feeling stressed.

This is the same mechanism that works when you buy a new car and suddenly notice the same model car on the road everywhere you drive. It's your subconscious doing what it does best.

This same effect, also known as Reticular Activation works in your marketing and will attract clients in need of de-stressing during the holidays.

TALKING FOR DOLLARS

Speaking is a great way to get new clients, and as a hypnotist you have a great topic and can make your talk exciting by actually doing demonstrations.

But, where many hypnotists make mistakes is by not getting contact info from people who attend and doing follow up. If you do all that work to get in front of an audience, prepare your presentation, and do the promotion... why on earth wouldn't you make the effort to maximize your revenue?

Not following up is one of the most critical mistakes made in business. And just to let you know, it is a chronic problem with ALL businesses big and small.

Here's the thing... if people carve time out of their hectic schedules to come here a talk about hypnosis... they are INTERESTED and WANT more information. If your topic is specific such as stress relief or weight management during the holidays, they most likely want help.

You are doing them a dis-service by not obliging them with more information on how you can help them improve their quality of life. And you are shooting yourself in the foot by losing business.

HOW TO GET FREE PUBLICITY

I have a lot of material on my blog on how you can get free publicity, news stories, and use press releases on my blog.

There is a teleseminar I did with Elsom Eldridge on this topic, instructions on how to write a press release, and even a free press release template.

You can find these things and more here:

http://hypnosismarketingtips.com/category/free-publicity/


USE WORLD HYPNOTISM DAY

This is a great time to get free publicity and new clients. I personally know hypnotists who have made over $10,000 from their WHD event.

Anyone can do it, but you need to start soon as it's on January 4th.


Cheers,

Craig Eubanks
HypnosisMarketingTips.com