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Day 4 of my journey towards excellence and prosperity...life really IS what happens...
while you're busy making other plans.
Either John Lennon quoted that or made it up...it was in "A Hard Day's Night," the movie.
It is my favorite of all Notable Quotables and I use it as my life mantra.
Today was one of those days.
A friend called yesterday and asked me if I could drive her to a dental surgery appointment because someone needed to drive her home. She's my BFF so, of course, I did.
It was worth the time because we had time to visit, something we don't often get to do.
So the only other thing I accomplished today was getting my brochure further finalized with the graphic person. That's OK. It had been feeling like a giant boil wearing down my shoulder-blades. Whew. Another huge and tedious project that is almost ready to be scratched off the list. I'll see the final and then I have to dredge up the money to pay for it.
Since we've been talking a lot about marketing, getting things done, what holds us back and things like that, the finalizing of this project suddenly seemed really important...and now it's done...or the hard part is done.
I have to contemplate my indecisiveness and decide if it's really in my way or if it's just my way of not making costly mistakes.
I still haven't formulated a theme or structure for my website blog, but I've been reading blogs and articles online in an attempt to crystallize it. If it doesn't come together in my head by Monday, I'm going to go back to just writing and letting it evolve that way.
Have a great weekend everyone, including me.
Susan
Comments and suggestions welcomed.
www.hypno4success.com
Either John Lennon quoted that or made it up...it was in "A Hard Day's Night," the movie.
It is my favorite of all Notable Quotables and I use it as my life mantra.
Today was one of those days.
A friend called yesterday and asked me if I could drive her to a dental surgery appointment because someone needed to drive her home. She's my BFF so, of course, I did.
It was worth the time because we had time to visit, something we don't often get to do.
So the only other thing I accomplished today was getting my brochure further finalized with the graphic person. That's OK. It had been feeling like a giant boil wearing down my shoulder-blades. Whew. Another huge and tedious project that is almost ready to be scratched off the list. I'll see the final and then I have to dredge up the money to pay for it.
Since we've been talking a lot about marketing, getting things done, what holds us back and things like that, the finalizing of this project suddenly seemed really important...and now it's done...or the hard part is done.
I have to contemplate my indecisiveness and decide if it's really in my way or if it's just my way of not making costly mistakes.
I still haven't formulated a theme or structure for my website blog, but I've been reading blogs and articles online in an attempt to crystallize it. If it doesn't come together in my head by Monday, I'm going to go back to just writing and letting it evolve that way.
Have a great weekend everyone, including me.
Susan
Comments and suggestions welcomed.
www.hypno4success.com
Comment
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Comment by Bren B on July 6, 2009 at 9:41pm -
I would love to have a chat with you about your marketing plans. I used to work as a small business consultant for the Michael Thomas Corporation. You may have heard of their old CEO, Michael Gerber, the author of the "E-Myth".
You start with market research...what is your market? What are their needs? Given your skills, what needs are you best equipped to address? Is it a "game worth playing" financially? Can you describe your primary market and their "dominant buying motivations" (DBMs) aka the reasons they will seek you out and pay you for your services? Are your verbal marketing messages properly crafted to appeal to their DBMs? Are the non-verbal encounters your potential clients are having with you reinforcing or detracting from your messages to your target audience? Are you aware that everything they experience with their senses will either attract or repell them from becoming your client, and it happens in seconds,, including your choice of colors, graphics, fonts, your clothing, and your office furnishings, and even the scents they experience from your marketing materials and your office? Do you have the right media to communicate your messages and non-verbal meta-messages? Does your initial consultation process lead to them becoming a client? Is it well orchestrated, even somewhat scripted? Do you have a program that will educate and encourage your clients to refer new clients? Just a few thoughts.
Bren
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