Email Marketing Effectiveness is Still Strong

Gary Halbert once said "The one piece of marketing advice that has the biggest impact is to follow up relentlessly!" He also said it's the one thing many business don't do at all, and very few do enough.

If you attended my two sessions at the last Hypnosummit, you know I was hammering home this point because of all the hypnotists who have paid me for marketing consulting, only one of them was doing any type of follow up marketing.

If you are wondering why your website doesn't make get you any clients or sell any of your CD's or seminars... this is the secret.

The good news is, with email it is extremely low cost (nothing is free unless you don't value your time) yet highly effective. And there are Email Service Providers who make it brain-dead-simple to automate follow up marketing.

Of course, this means you have NO EXCUSE for not implementing follow up marketing as a key part of your marketing system.

To help motivate you to implement follow-up marketing using email... here is a chart showing the results of a recent survey across a wide range of businesses about the effectiveness of email marketing.

Email Marketing Effectiveness is Still Strong
(click on chart to see larger version)

Cheers,

Craig Eubanks

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