:The Internet's already starting to look different, says Gizmodo, in a piece of interest not only to everyone with an iPad floating around the UPS system, but also those of us thinking about some other kind of tablet in the medium-term future. As they put it, "The iPad doesn't run Flash. If your website uses Flash, it won't play well on the iPad. Turns out, a lot of people want their sites to look pretty on the iPad."And a reader adds this snippet from Webmonkey:
"In anticipation of Saturday's release of the iPad — which doesn't run Flash — Apple has published a list of 'iPad Ready' websites.
The sites are all big league sluggers like CNN, The New York Times, People Magazine and MLB.com. Surprisingly, there are also a few video-heavy sites in the mix (Vimeo, Flickr, and TED) which would traditionally rely on Flash Player for video playback."
Gizmodo Article: How the iPad Is Already Reshaping the Internet (Without Flash)
WebMonkey Article: Apple Taunts Flash With List of ‘iPad Ready’ Websites
Apple Article: List of iPad Read WebsitesTakeaway Points:
Consensus is the iPad is already causing a paradigm shift in computing
. It is expected that this year Apple will sell 5 - 7 million of these devices. If you add in over 42 million iPhones in use worldwide and you are looking at nearly 50 million computing devices that do NOT play anything using the flash format
This does not even include iPod touch devices of which there are also many millions in daily use.
So if your website is using flash, you better come up with an alternative way to get the same information across.
And here is where it impacts my world of online marketing... all the video players I know of for websites are FLASH based.
This is extremely important because video has a HUGE impact on website conversion! Massively huge impact on conversion.
I am actively hunting for a non flash based video player to recommend to my clients. If I find one I'll post it here.
One bit of good news... YouTube players embedded are supposed to work. So if you have videos on YouTube, you should be fine. Of course, as a former IT guy I won't be satisfied until I test it.
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