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http://www.newyorker.com/reporting/2012/01/30/120130fa_fact_lehrer?...
Osborn (again) debunked... funnily enough, while going commando:
When a group works together, [Osborn] wrote, the members should engage in a “brainstorm,” which means “using the brain to storm a creative problem—and doing so in commando fashion, with each stormer attacking the same objective."
...But there is a problem with brainstorming. It doesn’t work.
The space also forced solitary scientists to mix and mingle. Although the rushed wartime architects weren’t thinking about the sweet spot of Q or the importance of physical proximity when they designed the structure, they conjured up a space that maximized both of these features, allowing researchers to take advantage of Building 20’s intellectual diversity.
Room numbers, for instance, followed an inscrutable scheme: rooms on the second floor were given numbers beginning with 1, and third-floor room numbers began with 2. Furthermore, the wings that made up the building were named in an unclear sequence: B wing gave onto A wing, followed by E, D, and C wings. Even longtime residents of Building 20 were constantly getting lost, wandering the corridors in search of rooms. Those looking for the Ice Research Lab had to walk past the military recruiting office; students on their way to play with the toy trains (the Tech Model Railroad Club was on the third floor, in Room No. 20E-214) strolled along hallways filled with the latest computing experiments.
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Tags: Architecture, Brainstorming, Chomsky, Creativity, Magazine-Article, Research, The-New-Yorker
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