The Pogo quote in the post title is, to me, the essence of why hypnosis is necessary. Can you think of one client situation where it does not apply? Don't we all want to "do the right thing," or at least want to want it? If we were able to "Just Do It" like the Nike slogan says, we wouldn't need hypnosis. We wouldn't smoke; we would lose weight; we wouldn't be restrained by irrational fears; we would pursue our life ambitions single-mindedly. But, there seems to be a committee at work in our heads, and some members of the committee aren't health-conscious, rational, or positively goal-oriented.
Why we are this way has been argued for millenia. Even the Apostle Paul described this battle with self when he said in Romans 7:18-19, "For I have the desire to do what is good, but I cannot carry it out. 19For what I do is not the good I want to do; no, the evil I do not want to do—this I keep on doing."
Isn't this, in a sense, what good hypnotists do, to try to help motivate their clients to "do what is good" for them and to assist the client to overcome the reasons why they "cannot carry it out"? It is also important to help the person marshall the mind's and spirit's positive resources to overcome the "evils" they also carry within.
I don't want to characterize a hypnotist's profession as some kind of shaman or spiritual guru. That realm is best left to the person's religious life. But, this battle with one's inner "good" self and one's inner "evil" self should be very familiar to every practitioner. Clients have to deal with their external realities, but what they bring to a session is not their reality, but their perceptual memory of it. And they may present their "good" desire and hopeful goals, but it is up to you to uncover why they have been unable to "do what is good" for them," or why their mind perceives something else to be a greater good than doing what they present as their desired good.
Best wishes to you.
Bren
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