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Extra, extra -- Read all about it -- We've found the "Lost Generation"
I take my metaphorical hat off in a salute to the creative team that made this powerful communication.
Note - Please watch the whole presentation -- in order to experience the full effect-
Newbies --
Advertising can be very hypnotic and that's not always a bad thing -- (If there is such a thing as good or bad - beyond thinking?)
The masterful ad agency that created this very hypnotic advert for the AARP-- presented viewers with the ulitmate reframe in a very powerful and moving way that by-passes the critical mind-- "It" really can be that easy --
Michael E.
Rating: 
Views: 100
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Comment
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Comment by Elisabeth on March 14, 2009 at 12:54pm - Wow, very moving.
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Comment by Brian S., MS, CH on February 6, 2009 at 4:20pm - Very good.
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Comment by Aino / Akpolarmom on February 4, 2009 at 11:19pm -
Very nice Thanks for sharing Michael! You are correct that you better watch to the end... One could have read the script and figured that was all. A reversal ... no kidding....Talking about clever writing....
Aino
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Comment by John Kelly on February 4, 2009 at 10:57pm - Cool and creative thanks...definitely an aspect of the Conceptual age as described by David Pink...facts are not enough, we need empathy, story, design, play, symphony and meaning!
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Comment by Roger Moore on February 4, 2009 at 10:16pm - Michael - thanks for sharing this!
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